Let’s be real—when most employers think about employee benefits, their minds go straight to the bottom line. “How much is this going to cost us?” is often the first question on the table. And we get it. Budgets matter. But focusing only on cost can mean missing the mark on what really matters to your employees.
Because here’s the truth: employees aren’t just looking for the cheapest plan. They’re looking for value—employee benefits that genuinely support their health, their future, and their day-to-day wellbeing.
Let’s break it down.
According to recent data:
• 55% of employees want benefits that close the gaps in their healthcare coverage—things like prescriptions, dental, and vision care.
• 54% value retirement savings, especially when there’s employer matching involved.
• And the demand for mental health and wellness programs? It’s absolutely skyrocketing.
This tells us something important: employees want employee benefits that make them feel secure, supported, and set up for long-term success.
But here’s the disconnect (and it’s a big one): too many plan-sponsors are still focused on cutting costs rather than offering customized benefits plans. The result? A one-size-fits-all approach that doesn’t actually reflect what today’s workforce needs or values.
That’s where our team at CBIG steps in.
We take a different approach. We design tailored, cost-effective benefits plans that also address the real concerns and desires of your team — all while staying aligned with your financial goals. It’s about finding that sweet spot where your team feels supported and your company continues to thrive.
Curious what that might look like for your team? Let’s chat. We’d love to explore what’s working (and what’s not) and help you build a plan your employees will actually thank you for.
At the end of the day, your people are your greatest asset. And when you invest in their well-being with the right employee benefits, the return is undeniable—in morale, in retention, and in performance. Your team feels cared for, and that’s something people remember.
In today’s competitive job market, offering the right employee benefits isn’t a nice-to-have—it’s a must-have. And those who lead with empathy, insight, and intentionality? They’re the ones building healthier, more resilient organizations.
When thinking about your benefits plan, ask yourself: are we just cutting costs, or are we creating real value?
And if it’s time for a rethink, we’re here to help you get it right—with customized benefits plans designed around what truly matters to your people.